Hello.
The following six articles were designed to take researchers through the process of content creation.
These articles, resources and exercises, are for researchers who want to make videos and engage valuable audiences. Particularly, researchers that might lack experience and/or confidence when communicating their work outside of academic publications. Or, researchers who just don’t know where to start.
So let’s get started!
Part one, Establishing your creative persona
Understand your authentic creative self.
Part two, Business schools vs YouTubers
Consider the challenges facing the academy, as far as public engagement, and lay a solid foundation of creative engagement knowledge.
Part three, Engagement potential on the fringes
Explore niche engagement case studies. Another way of looking at it: case studies of missed opportunities.
Part four, Things to think about before standing in front of the camera
Know exactly what you need to do before hitting record.
Part five, Doing it: your manifesto
Write a few video scripts, including your own researcher manifesto.
Part six, Super simple five step video strategy
And finally, develop a super easy engagement strategy for your creative content.