Making better research videos, part zero

Everything you need to know, at least to get started

Hello.

The following six articles were designed to introduce researchers to the process of content creation.

These articles, resources and exercises are for researchers who want to use creative content to engage non-academic audiences. Particularly, researchers that might lack the experience or confidence to communicate their work outside of academic publications. Or, researchers who just don’t know where to start.

So let’s get started!

Part one, Establishing your creative persona

• Understand your authentic creative self.

Part two, Business schools vs YouTubers

• Consider the challenges facing the academy, as far as public engagement, and lay a solid foundation of creative engagement knowledge.

Part three, Engagement potential on the fringes

• Explore niche engagement case studies. Another way of looking at it: case studies of missed opportunities.

Part four, Things to think about before standing in front of the camera

• Know exactly what you need to do before hitting record.

Part five, Doing it: your manifesto

• Write a few video scripts, including your own researcher manifesto.

Part six, Super simple five step video strategy

• And finally, develop a super easy engagement strategy for your creative content.

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